How Do I Know What Will Resonate With Corporate IT Decision Makers?
Because I AM ONE.
You never stop being a CIO. I’ve worked in that capacity for the better part of a decade. Every day, I wake up with the same things on my mind that every CIO has on theirs…
- Application Development: Getting in-house development project done on time and under budget.
- Data Security: Protecting the company from security breaches, information leaks, viruses, hacking, and corporate espionage.
- Hardware and Software: How much should I recommend we invest in cloud space vs. in-house virtualization? Are these paths feasible? Are they affordable? What are the risks vs. rewards of any and all options?
- Industry Trends: What’s the next big thing, and will it meet our needs? What if we implement a solution that becomes obsolete within a few months?
How My CIO Background and Experience Benefits You
Most marketing copy that crosses an IT executive’s desk is woefully ineffective. It attempts to sell rather than help the CIO succeed. Companies that produce this kind of marketing collateral attempt to bomb the CIO with a plethora of nebulous feature functions, then chase it with a heavy dose of buzzword-laden “geek sell.”
As a CIO, I’ve been handed many white papers and case studies just like this. They have all the impact of a hit-and-run driver. And they usually end up in the circular file. CIOs don’t want to be sold to. We want to be partnered with.
That’s why I write white papers, case studies, and other marketing collateral that shows the CIO how he or she can enjoy a relationship with a trusted business partner. One that will produce a long stream of win-win scenarios that meet their business objectives and make them look good. As you can see from my samples page, I’ve been able to produce just such a string of successes. I may be able do the same for you.
Let’s See If I’m a Good Fit For You…
Give me a call now at 404-643-5379. Or if you prefer, contact me by email or through the web form on my contact page. There’s never an obligation, and I’ll be happy to talk to you and see if I can help.